There are many authors and writers who do not come into the limelight just because people don’t get to read the books written by them. Some of them are really good story writer and some are poet. Publishing a book may seem to be quite problematic and costly but this can actually give you an identity if you have a talent. The writing does not need to be a story. It can be a motivational writing, sharing your experience for success and anything as such.
People generally have doubt regarding how to publish a book. Well, it can be the traditional publishing way or it can be self publishing. In case of traditional publishing the publisher will pay for the printing and the material required for the printing. The advertising will be done by the publisher. You will get remuneration once for writing or you can get a commission for each lot sold. In case of self publishing, things need to be done by you. First of all you need to select your readers group and then write according to their requirement. It is always better to check the options you have for publishing. There are publishers who look for talent.
As far as publishers are concerned, they want futuristic writing that sales. They use their publicity source to make your book popular. You need to have a unique angle of writing or your background should be interesting enough to attract the readers. Today, readers want more than just good writing. They want information presented in an interesting way. You can also go for a pre sale making people understand that they are getting exclusive copies.